Many think that it is easier to connect Facebook to Twitter, so that things you Facebook also appear on Twitter without you going to Twitter to post. Where linking the two account together is easier, it is not Twitter friendly, inviting, or professional. Here are a few reasons why you should not link your Facebook Page to Twitter:
1) Facebook allows for more that 140 Characters.
Twitter allows for posting no more that 140 characters. Facebook allows for much more than that. So, what happens to a pst over 140 characters? It becomes a link to Facebook, and people do not go to Twitter to be directed back to Facebook. Sometimes your entire post is just a link to Facebook, especially if it’s a photo. The below tells us there is a Welcome Home Celebration for the Rushford-Peterson Boys Basketball Team at 7PM, but it does finish telling us where.
2) It’s not social.
If you want people to retweet, favorite or even reply to your Tweets, it is less likely to happen when you provide a link to Facebook. Facebook cuts off sentences, so you won’t necessarily be able to read what the whole tweet is about, so why retweet, favorite, or reply to something that you don’t know the meaning behind. These types of posts also do not engage the Twitter audience.
3) What about people and other businesses on Twitter?
When you mention a famous person or another business/partner/organization on Facebook, you can link their name to their Facebook Page so that more people will see it and you can acknowledge them. When that post connects to Twitter, it does not link to that person or place’s Twitter account. You need to use that person or place’s Twitter Handle in the tweet to get it noticed by more than one audience.